Copy - Nikhita Kini
Concept/Idea - Nikhita Kini
Art - By a friend Akshit Salian
Campaign - Breast Cancer Awareness Week
Target Audience - Housewives, Business women
Thought - Place facts and create awareness among women who hardly find time to get themselves checked.
Campaign - The Economist
Target Audience - The elite, businessmen/women
Thought - The Economist is now available as an e-paper online. I target these ads to the people who exude class. People who are existing "Economist Readers." An ad that may prick their ego. Make them curious and eventually download the app
Campaign - HIT!
Target Audience - Housewives, parents.
Thought - Subtly get people to understand/know what may be going around in their homes in their absence. The ads give away a message of not welcoming all your guests, some should stay away.
Campaign - DTDC Couriers
Target Audience - Indian families, mothers, lovers - All who stay away from their loved ones
Thought - Every Indian family who has one of their members living away from them would definitely want to send their favorite dish, gift, mangoes, mithai - Everything that they probably might find difficult finding abroad. DTDC wants to target these families with their promise of delivering their love couriered across the borders with their international standards.
Campaign - SOTC Tours
Target Audience - Families, backpackers, college students, everybody who deserves a break!
Thought - If you choose SOTC, you're sure to come back home with more than just souvenirs. You bring back memories trapped in your soul.
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