Client - Obicure

Client - La Shield Sunscreen Gel

Brief - Position the sunscreen to be the user's "Travel Partner" that could be used anytime at any place.

Input - We created a leave behind coffee table booklet to be kept in the dermatologist's cabin that spoke about how traveling and exploring cities is best enjoyed with your partner. In this case, the partner was La Shield! 

Campaign India and Dignity Foundation (a not-for-profit organisation committed to changing the way people look at ageing in our country) have jointly unveiled a print ad contest, titled 'Campaign For Dignity'.

'Campaign For Dignity' was a social project aimed at creating a bank of campaign-able ideas that can break the apathy of the average citizen towards problems faced by the aged.

Client - Zerodol P

Brief - Aceclofenac is a molecule that is effective on pain and fever. The idea was to show the doctors that when you have a molecule that is powerful and speedy, what you get is something extra - i.e. speedy recovery. 

We had to create gimmicks (pop up cards that need doctor's involvement and flat Leave behind leaflets that would be handed over to the doctors)

Before Pull

After Pull

Product - Obicure Weight Loss Powder

Brief - Obesity is a disease. Establishing this in the minds of the Low calorie diets prescribed by doctors often lead to cravings among patients. In order to curb this, we encourage the doctors to prescribe Obicure -a powder that helps patients lose weight without feeling satiated.