Client - Zerodol P

Brief - Aceclofenac is a molecule that is effective on pain and fever. The idea was to show the doctors that when you have a molecule that is powerful and speedy, what you get is something extra - i.e. speedy recovery. 

We had to create gimmicks (pop up cards that need doctor's involvement and flat Leave behind leaflets that would be handed over to the doctors)

Before Pull

After Pull