Client - Obicure

Client - La Shield Sunscreen Gel

Brief - Position the sunscreen to be the user's "Travel Partner" that could be used anytime at any place.

Input - We created a leave behind coffee table booklet to be kept in the dermatologist's cabin that spoke about how traveling and exploring cities is best enjoyed with your partner. In this case, the partner was La Shield! 

Campaign India and Dignity Foundation (a not-for-profit organisation committed to changing the way people look at ageing in our country) have jointly unveiled a print ad contest, titled 'Campaign For Dignity'.

'Campaign For Dignity' was a social project aimed at creating a bank of campaign-able ideas that can break the apathy of the average citizen towards problems faced by the aged.

Client - Zerodol P

Brief - Aceclofenac is a molecule that is effective on pain and fever. The idea was to show the doctors that when you have a molecule that is powerful and speedy, what you get is something extra - i.e. speedy recovery. 

We had to create gimmicks (pop up cards that need doctor's involvement and flat Leave behind leaflets that would be handed over to the doctors)

Before Pull

After Pull

Product - Obicure Weight Loss Powder

Brief - Obesity is a disease. Establishing this in the minds of the Low calorie diets prescribed by doctors often lead to cravings among patients. In order to curb this, we encourage the doctors to prescribe Obicure -a powder that helps patients lose weight without feeling satiated. 

                           

 

 

A copywriter needs two things; A cup of coffee and a bed of thoughts

Copy - Nikhita Kini

Concept/Idea - Nikhita Kini

Art - By a friend Akshit Salian

Campaign - Breast Cancer Awareness Week

Target Audience - Housewives, Business women

Thought - Place facts and create awareness among women who hardly find time to get themselves checked.

Campaign - The Economist

Target Audience - The elite, businessmen/women

Thought - The Economist is now available as an e-paper online. I target these ads to the people who exude class. People who are existing "Economist Readers." An ad that may prick their ego. Make them curious and eventually download the app

Campaign - HIT!

Target Audience - Housewives, parents.

Thought - Subtly get people to understand/know what may be going around in their homes in their absence. The ads give away a message of not welcoming all your guests, some should stay away.

Campaign - DTDC Couriers

Target Audience - Indian families, mothers, lovers - All who stay away from their loved ones

Thought - Every Indian family who has one of their members living away from them would definitely want to send their favorite dish, gift, mangoes, mithai - Everything that they probably might find difficult finding abroad. DTDC wants to target these families with their promise of delivering their love couriered across the borders with their international standards.

Campaign - SOTC Tours

Target Audience - Families, backpackers, college students, everybody who deserves a break!

Thought - If you choose SOTC, you're sure to come back home with more than just souvenirs. You bring back memories trapped in your soul.